The Costs and Benefits of Metaphor

Counting the Costs and Benefits of Metaphor

It has been demonstrated that the use of suitable metaphors in the user service interface can have a dramatic effect on the way in which the user perceives the services, depending on the category of metaphor chosen. An earlier paper by the authors postulated that interactional metaphors might lead to greater long term usage of services, as they direct the user to thinking about what the service...

Clinical Governance: Costs and Benefits

Interrelation of Preventive Care Benefits and Shared Costs under the Affordable Care Act (ACA)

With the implementation of the Affordable Care Act (ACA), access to insurance and coverage of preventive care services has been expanded. By removing the barrier of shared costs for preventive care, it is expected that an increase in utilization of preventive care services will reduce the cost of chronic diseases. Early detection and treatment is anticipated to be less costly than treatment at ...

DRIVING OPTIMUM TRADE-OFF BETWEEN THE BENEFITS AND COSTS OF INTERBASIN WATER TRANSFER PROJECTS

The interbasin water transfer is a remedy to mitigate the negative issues of water shortage in arid and semi-arid regions. In  a water transfer project  the receiving basin always  benefits while, the sending basin may suffer. In this study, the project of interbasin water transfer from Dez water resources system in south-west of Iran to the central part of the contrary is  investigated during...

conceptual metaphor and the acquisition of english metaphorical competence by persian english majors: a cognitive linguistic approach

بنا براستدلال زبانشناسان شناختی ، اندیشه آدمی تا حدّ زیادی استعاری است: ما اندیشه ای را، و یا قلمرو مفهومی معیّنی را، بر حسب اندیشه و یا قلمرو مفهومی معیّن دیگری درک ویا تجربه می کنیم. موارد این نوع اندیشیدن ، که استعارات مفهومی خوانده می شوند، در زبان های گوناگون به صورت تعبیرات استعاری واقعیّت می یابند. به گمان بعضی از پزوهشگران زبان دوم، آموزش وفراگیری این گونه تعبیرات باید بخشی لازم از برنامه ه...